Hi, I'm Seb

A varied background in Architecture, Graphic Design, Web Development and over 10 years in Product Design, has helped me to become the enthusiastic creative technologist and versatile design leader that I am today.

I've helped build ClearScore from 1 million users to over 22 million, and the design team from 3 designers to over 40. More recently, I've helped grow Prediko's revenue by more than 5x in under two years.

My focus on combining beautiful craft and technology enables me to lead my teams into pushing boundaries on both sides of the product lifecycle, from inception all the way through to a fully functioning product. I have built products serving millions of users across the globe, from engaging native games and chat services, to helping millions tackle their financial worries, all the while mentoring, leading and helping other designers and engineers grow and thrive in their own careers. My skills and experience also help me to apply my knowledge outside of the usual day-to-day product design through projects such as event curation and even my own art business.

At ClearScore, I led on their Platform initiatives through a refreshed Design System across multiple brands and platforms, a Server-Driven UI framework, and a headless CMS integration. With these new technologies, and other major architectural changes, we were able to completely rebuild the core features of the ClearScore app within 9 months, which otherwise would have taken years, and millions more in expenditure to build. I also helped to onboard dozens of designers and other staff in the usage of these tools, including being able to contribute to them themselves.

Most recently, I have been leading on and completely redesigning the experience for Prediko — a fast-growing e-commerce SaaS tool helping Shopify stores maximise their inventory potential. Prediko is a powerful AI-led optimisation and reporting tool, which shatters the traditional spreadsheet approach and smartly recommends restocking and transfer needs, to optimise spend and minimise sales lost to stockouts. The product has recently joined Shopify's tech partner list and has been featured by Shopify as a top recommended app for Inventory Management.